Atlantic City’s newest casino promises to flood the city with live music. The music-themed Hard Rock casino opened to become an East Coast musical Mecca, with over 200 nights of live music in its first year. The global gambling, entertainment and resort company is also enlarging the concert venue at the former Trump Taj Mahal to fit 7,000 seats, up from the 5,200 it formerly held.
According to Jim Allen, CEO of Hard Rock International and a veteran Atlantic City casino executive, in a news reports said that the new casino will offer more live music than Atlantic City has ever seen.
By comparison, the nearly 15,000-seat Boardwalk Hall hosted 11 big-name concerts last year, in addition to stage shows and non-musical events. The musical offerings of individual casinos — and their frequency — vary widely, with most restricted to weekends.
Bringing entertainment into the city mid-week at off-peak times will be a particularly persuasive reason for visitors to consider extending their stay. Turning a two-night weekend stay into a long weekend or mid-week getaway can make a huge difference for Atlantic City’s lodging, food and beverage, retail, gaming and tourism businesses.
Hard Rock boasts the world’s largest collection of music memorabilia, some of which has already made its way into the still unfinished Atlantic City facility. Items include a dress worn by Mariah Carey, a jumpsuit worn by Whitney Houston and an acoustic guitar autographed by Jon Bon Jovi.
Even the casino’s business cards have a musical theme. At the top of each one is the phrase, “Please allow me to introduce myself,” the opening line from the Rolling Stones’ classic “Sympathy For The Devil.” Employee name tags are in the shape of guitar picks.
The live shows will range from top A-list performers in the Mark Etess Arena (Hard Rock is keeping the name of the venue in honor of the former Trump executive who died in a helicopter crash before it opened) to clubs or smaller performance spaces inside the casino. Also despite the ubiquitous guitars, it won’t be only rock ‘n’ roll. Allen promises a diverse musical mix for every taste.
Some of the best features of the Hard Rock Casino
The Hard Rock Casino will offer a slew of gaming opportunities including 2,200 slots and 125 table games. Also the casino will boast a rock-chic interior, and enviable food and beverage, with fine-dining steak and seafood concepts as well as casual eateries. Over 150,000 square feet of event space will accommodate large conventions, and smaller events and tradeshows.
Hard Rock Hotel & Casino Atlantic City will be AC’s go-to entertainment destination with a dynamic inventory of games, first-class restaurants, world-class musicians, sporting events, conferences and shows that, for the record, seat up to 7,000+ people. The hotel and casino will also boast brand exclusive offerings such as The Sound of Your Stay music amenity program, giving guests the chance to get their groove on with complimentary in-room Fender guitar checkouts.
With Hard Rock serving as curators of the largest and most valuable music memorabilia collection in existence, it’s only natural that the interior and exterior design pay homage to the greats, with museum-like displays adorning the walls throughout the property. Their collection spans the last 75 years of music history—from Sinatra to Santana, from Springsteen to Swift. There’s nothing else like it in the world. Also their properties memorabilia will be carefully hand-selected and home-focused on contemporary musicians and artists with ties to New Jersey.
Get ready to experience the Hard Rock Hotel & Casino Atlantic City. Set on 17-acres, with the legendary Atlantic City Boardwalk as its backdrop, the Hard Rock Hotel & Casino Atlantic City will dial up the AC excitement with world-class entertainment and a music vibe unlike any other.
Upon arrival, guests can party it up on their expansive nightlife circuit, unwind with a drink in the lounge, or catch a show at the legendary 400-seat Hard Rock Cafe. There’s no shortage of variety in their vibes. After a satisfying night out, guests will make their way to their lavish guestrooms and suites–decked out with the latest comforts, and featuring views of the city and the Atlantic Ocean.
The newly reimagined Hard Rock Hotel & Casino Atlantic City will be the destination within a destination town, bringing visitors from across the world together to celebrate the pleasures of life: music, fun, and partying like a rock star.