What do you think you will expect in Las Vegas hotel room when you visit one of the brand casinos? You are offered finest luxuries of the room and best of wine and dine. If you wanna something in the room it takes just minutes for a room service attendant to respond to a text message asking for a soda, bringing the Diet Coke on a tray with a glass of ice and lime wedges, no need for the modern hassle of placing a phone call.
Thousands of guests at some of Las Vegas’ casino-hotels also can get towels, food and toiletries delivered with just a few taps on their smartphone. It comes as the staples of hotel room technolog, a phone on a nightstand and a flat-screen TV aren’t cutting it anymore in the hypercompetitive world of Sin City tourism.
You can use tablets to control room features like lights and temperature. Shower infusers and special lights promise travelers a chance to recharge. Also a 4-foot-tall robot can point visitors to the nearest ATM. In the battle for millions of Las Vegas’ tourists, voice-assisted speakers and purification systems also are part of the push to attract ever-more-demanding customers and keep them coming back.
So with the latest technology all infused together in the hotel the casino brands are trying to make themselves evolve to become more relevant to a younger audience that is highly technologically enabled. This is what was remarked by Robert Rippee, director of the Hospitality Lab at the University of Nevada, Las Vegas.
Las Vegas hotels are not the only ones using such technology. The Acme Hotel Co. in Chicago put an Amazon Echo in every room and the Waldorf Astoria in Beverly Hills, California, has equipped rooms with iPads. But what sets Sin City properties apart is the volume of guests they handle, which can test the technology that must be easy to understand.
“Let’s say the tablet is a Microsoft Surface, but the tablet you use is an iPad, so you immediately have a gap,” Rippee said. “You, as the user, now have to learn to use a product an operating system you are unfamiliar with. If you are here for two nights, you are going to discard it.”
The texting service at Caesars Entertainment
Caesars Entertainment launched a texting service at its 3,976-room Caesars Palace casino-hotel on the Las Vegas Strip in August 2017, months after rolling it out at two boutique hotels. Senior vice president and chief experience officer Michael Marino said the service aims to improve guests’ stay after the company noticed a dip in phone calls. It’s not like they have less needs, it’s just that something has happened over the last couple of years where people just don’t like to call people anymore.
Ivy the Artificial Intelligence at casinos
Four properties now have the service named Ivy, which the company credits for higher scores of two of its hotels on travel review website TripAdvisor.
The service uses artificial intelligence to automatically answer common questions and requests, such as gym location and hours of operation. But trained staffers type back responses to more complex inquiries such as where Muslims should face to pray in the direction of the Kaaba in Mecca.
“The window of your room faces to the East. If you pray facing the window, you will be oriented towards Mecca,” Ivy answered within two minutes.
The Cosmopolitan casino-hotel also launched a chatbot a year ago, around the same time Wynn Resorts announced that an Amazon Echo would be installed in every room of the Wynn Las Vegas casino-hotel.
At the Aria and Vdara hotels, each room is equipped with a tablet with applications that allow guests to schedule breakfast delivery, access thousands of publications and adjust temperature and lights. Travelers also can choose special rooms at the MGM Grand and The Mirage with several lighting options, including one that helps the body’s internal clock, and a device that infuses the shower’s water with vitamin C.
Meanwhile, a shiny white, wide-eyed standing robot named Pepper in the lobby of the luxury Mandarin Oriental hotel can answer a set of preprogrammed questions, including checkout time, how to connect to the Wi-Fi network and the location of the spa.
Also Robot bartenders have made their way to the Las Vegas Strip. Bar owner Rino Armeni swears this isn’t yet another move to replace human beings.
“No, no, no,” he said gamely and with a laugh. “It’s entertainment — like the Bellagio fountains.” Though, it should be noted, the fountains have not joined the labor force and been retrained to become, say, baristas.
The Tipsy Robot opened in August 2017 inside the Miracle Mile Shops next to Planet Hollywood Casino, squeezing its way onto the Las Vegas Strip along with a roller-coaster atop a tower, replicas of iconic world landmarks and a 24-7 world of gambling, booze and quirkiness. It celebrates the weird, the new and the now.
The futuristic setting inside the Tipsy Robot feels like a mash-up of a bar, Apple Store and car manufacturing plant. The centerpiece of the watering hole is the two bartender robots affixed to a stage-like bar. They are white, mechanized assembly-line arms moving with jerky fluidity.
Above the robots, liquor bottles hang upside down like hummingbird feeders, and the steel arms whirl, twirl and stretch upward to let the alcoholic nectar flow down into the mixer with precision before pouring the mixed drink and then place it onto a grooved slat.
The finished product is then slowly slid to the edge of the bar already forgotten as the robotic arm moves to the next order on the alcohol assembly line. You can sit in front of the smart tablet and place orders and looked over the drink options. Isn’t this interesting and entertaining.