Casino operator Star opens new luxury hotel on the Gold Coast as visitors from Asia and China are growing. Star Entertainment Group Ltd.’s newest luxury hotel reveals the Australian casino operator’s own naked bet on big-spending Chinese gamblers.
A penthouse at the Darling hotel on Queensland’s Gold Coast, an hour’s drive south of Brisbane, costs A$5,888 a night. Eight is the luckiest number in Chinese culture. Three of the digits denotes triple good fortune.
The 253 square-meter suite includes a dedicated karaoke lounge, a free-for-all staple of after-dinner entertainment in China. Next door to the hotel is a casino with refurbished private gaming rooms.
As Managing Director for Star’s Queensland believes that there’s a growing, growing international market coming into Australia and particularly guests out of areas of Asia and China this sort of experience they’re wanting to have.
The 57-suite hotel, which opened in March 2018, is part of a planned A$850 million development at the site by Star and its Hong Kong partners, Chow Tai Fook Enterprises Ltd and Far East Consortium International Ltd.
Sydney-based Star, which once relied on China for almost all its high-roller income, now aims to generate half of it from other Asian nations. Star has a market value of A$4.5 billion.
As VIP gaming is a diverse group, there’s been a lot of growth coming out of Southeast Asia.
The Star Gold Coast is set amongst 7 acres of landscaped gardens and parklands. Combining luxury and sophistication of a world class hotel with the excitement of award-winning restaurants, 8 lively bars, spectacular stage shows and concerts, plus the non-stop action of a 24-hour casino.
Located moments from the bustling Broadbeach precinct, The Star Gold Coast (formerly known as Jupiters Gold Coast) has been part of the local Gold Coast community for 30 years.
The Star Entertainment Group is currently spending $345 million to refurbish and expand The Star Gold Coast. The refurbishment of the existing hotel and casino complex is one of the biggest hotel refurbishments ever undertaken in Australia.